Demystifying Online Marketing: Identifying and Capitalizing on Opportunities to Grow your Business using the Web

Join Dustin Ruoff, Director of Digital at Griffin York & Krause (Manchester, NH), for an exploration of how the web can work for you and your business to find new prospects and clients, and help achieve your personal and business goals.

Over the past five years, the variety and quality of tools available to communicate with a rapidly evolving online audience have increased dramatically. With no single solution, the key to success is knowing which combination of tools are best suited to meet your goals. Thankfully, there is a long-standing proven approach we call our "D5 process."

In this seminar you will learn the basics about how to:

• Define your objectives and target audience
• Discover who else you're up against and how to stand out from the crowd and identify the right tools for the job
• Design/Develop a unique online solution, creative assets, related content and the process for maintenance
• Deploy your solution online
• Direct and maintain ongoing attention to the solution you have crafted

Please join us for this complimentary seminar and breakfast!

7:30-7:50 a.m. - Breakfast and Networking/Discussion
7:50-8:40 a.m. - Welcome Remarks and Presentation
8:40-9:00 a.m. - Questions and Open Discussion

Courtyard by Marriott
10 Morgan Drive
Lebanon, NH

Space is limited - Reserve your seat today!


Dustin A. Ruoff is a 22-year veteran of the New Hampshire technology industry having started out at age 19 working for a theatrical lighting-control company started out of his friend's living room. This passion for the arts, technology and entrepreneurialism led him through a technical theater degree from UNH with an emphasis on digital and electronic media. Professionally, he has worked exclusively for NH-based companies in the Seacoast and Greater Manchester areas. Dustin has found his home at Griffin York and Krause (GY&K), a marketing innovation company. He runs all aspects of interactive strategy, design and development projects, and the company's internal technology services. Leveraging a broad experience in growing businesses using the web, Dustin creates results-driven solutions for all of GY&K's clients on a regular basis and is actively involved with the burgeoning interactive and technology industry within NH.